Some would say I started creative directing at 8 years old. Every summer I would plot stories and convince my cousins to be characters in my telenovelas, participate in my witchy rituals and dance recitals. I would style us with beach sarongs, sunglasses and hats, a Brazilian kitsch summer reality. I was usually the main character, they were supporting acts: bodyguard, younger sister, best friend, the nemesis who stole my boyfriend. It took me years to discover that daydreaming and plotting could be a skill, not just a personality problem.
I believe good creative work needs a POV. I'm an image maker who likes humour best when it's dry and unannounced. When it comes to advertising, it's important to entertain and inspire: a small offer in exchange for people's attention.
I work inside the global marketing of the largest fashion-tech company in Europe, spanning 29 countries, access beyond belief, and an approval system designed to sand the edges off anything too bold. I know when to follow the rules and when to loop around them.
Career highlights so far:
Convincing Willem Dafoe to balance on one foot in a metro station, then ease into a yogi squat.
Catching Sarah Jessica Parker in awe for 10 minutes while church bells rang out the moment we wrapped her set.
Debating middle hair parts with Lily Collins, then walking her, fully clothed, into a nudist cove.
Filming a mysteriously sensual editorial with Rina Sawayama and Carlijn Jacobs.
Commissioning a 4-meter high inflatable sculpture from my friend, Brazilian artist Gabriel Massan.
Documenting Bubu Ogisi's revival of ancestral handcraft practices in Nigeria and bringing it to CPHFW.
Getting to know the German and Belgian national football teams right before the 2026 World Cup.
As a Sagittarius with Aries rising I agree with Courtney Love: it's better to burn out than fade away. Please don't book me for safe, spineless campaigns no one will watch. Book me for the bold idea that might need some fighting to get it made. I'm told I can be emotional (a woman's first crime!) or too passionate about protecting creative integrity, but my 13+ years of experience tells me that's exactly the thing worth protecting.
European experience gives me the systems, the circles, the large-scale productions and global reach. My Brazilian heritage gives me the sensibility, fire and humour I bring into all that I do. When looking at the work I've done across different agencies, directors, photographers, talents, countries and seasons, if you notice a red thread it might be me.
