Creative direction — Zalando — Directed by Weiland brothers
Lily lives through a not-so-postcard-perfect European summer and hacks the season like a true local.
We have seen Lily Collins strut the famous cinematic streets of Paris in her hit show. But have we ever seen Lily Collins seated on the sidewalk waiting for a terrasse spot? Or reading a book at the nudist beach? European summer can be as crowded and crazy as it is beautiful. Directed by the Weiland Brothers, the films celebrate the intergenerational flair of petanque players, the romantic choice of dancing in the rain, and finding peace among FKK practitioners.
The truth is that European summer looks incredible on a postcard and considerably messier in real life. Shot by Rosie Marks, the images are unpolished and alive for it. The festival outfit that didn't account for the mud. The budget flight where your carry-on gets weighed like crime evidence. Running under the rain like Bertolucci's Dreamers. Real, sometimes funny, never a pinterest board. We capture people navigating the best European season the way a local would: avoiding conflict, one outfit at a time.
Creative Direction
Julie Maillard
Director
The Weiland Brothers
Photographer
Rosie Marks
Styling
Pau Avia, Simon Tazman, Matteo Volpini
Talent
Lily Collins, Lyas
Social Director
Saskia Clausen
Copywriting
Verity Charmer, Sim Lecompte
Client
Zalando
Creative Agency
WK Amsterdam
Internal Team
Andreas Menelaou, Janifa Brandenburg, Boy Freij